Cloud9 Team and Founders

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alex sqAlex Beattie ACA MAAT


Alex has been in the industry since 2005, when he started his AAT qualification whilst working for a small firm in Buckinghamshire.  Alex then went on to complete his ACA qualification and become a Chartered Accountant.

Now based in Northamptonshire, Alex has developed a real passion for cloud based technology which he has been able to apply to bookkeeping, and set himself apart from other accountants who have been reluctant to embrace these revolutionary pieces of software that are beginning to become a preference for business owners.

Away from the office, Alex loves sport. From skiing in the winter, to golf in the summer. Alex is also a keen footballer who enjoys playing for his local team, and is he is also an avid Tottenham Hotspur fan.

"There is nothing better than helping business owners get to grips with their company finances. This can be easily achieved through good training and cloud based software which allows them to access up to date information at anytime, anywhere."

keith sqKeith Witchell ACA FCCA CTA


Keith has over 17 years experience in the profession, initially becoming ACCA qualified in 2000, before going on to become both ACA and CTA qualified, making him both a Chartered Accountant and a Chartered Tax Advisor.

When Keith isn't crunching numbers in the office, you will most likely find him with his family who he loves to spend his spare time with.  Keith also loves motorsport and he's a self confessed car bore who knows anything and everything that is worth knowing about cars.

"For me, the best thing is seeing a business owner grow their company from strength to strength, and knowing that my advice and support has helped them to achieve their goals."

amanda sqMartina Sujova


Martina joined Cloud 9 in November 2017 as one of bookkeeping franchisee. She instantly picked up all instructions given and put them in action. Under the Cloud 9 training and great brand name she managed to build good client’s base in a short time. She also teamed up with another chartered accountancy team local to her and formed Cloud 9 Accounting Team, to run alongside her franchise. Martina introduced exciting new ideas to Cloud 9 that were missing there. Eventually they all agreed for Martina to take over the directorship of Cloud 9. Cloud 9 is now closely cooperating with Cloud 9 Accounting Team, which brings an additional assurance of high quality service.

She came with Business Management and Accounting Degree, Office Admin Diploma, ICB Cert, Sage Line 50 Cert and Xero Advisor Cert. Martina joined Cloud 9 looking to develop her bookkeeping- business running skills, and work with local business to help them with all things bookkeeping and accounting related.

Throughout her career, Martina has picked up several accolades, including employee of the month. This has demonstrated her passion and drive to whatever she turns her attention too. With her enthusiasm, combined with wealth of experience, it makes the Cloud 9 a great opportunity for local businesses to get more than an average bookkeeper working on their finances.

When Martina isn’t working on the numbers, she enjoys keeping fit, gardening, and relaxing with a good book.

"Bookkeeping doesn’t have to be boring! I love managing my clients books, and making it interesting for them!"
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amanda sqAmanda sales

Amanda became Cloud9's first franchisee in 2013, and has demonstrated all the key attributes needed to make her franchise a success.

Having already developed a good portfolio of clients, Amanda was looking to take her business to the next level and believed the training and ongoing support she would get by teaming up with Cloud9 would allow her to do this.

In Amanda's spare time, she enjoys exercising, spending time with her family, and catching up with her friends over a glass of wine.

"I love being able to go into a business and help them streamline their systems to ensure they are working as effectively as possible.  I also enjoy taking the burden of bookkeeping away from the business owner so that they can concentrate on what they do best, without the thought of "admin" hanging over them."

tracyTracy McLeod

Tracy joined Cloud9 in November 2016, and heads up our Milton Keynes team.

Having come from a banking background, Tracy made the transition into bookkeeping in 2014 when she joined an accountancy firm in Buckinghamshire where she learned her trade as a bookkeeper and payroll assistant. Tracy career path then took her to Xero, a software company she was familiar with from her bookkeeping days, and she offered support to fellow bookkeepers and accountants on how to use the system and helped them with day-to-day queries they had using the software.

Tracy then decided that she wanted to pursue her real passion, and that was actually doing the bookkeeping and dealing with clients directly. This lead Tracy to join forces with Cloud 9 to brush up her bookkeeping knowledge and build her portfolio.

"In her spare time, Tracy enjoys reading, going to the cinema and spending time with her family and her dogs."

Jo ThomsonJo Thomson

Jo joined forces with Cloud 9 in January 2017, taking over the operations in the Northampton area.

Jo came to us with a wealth of experience in the industry, having worked local firms of accountants before making the transition across to software providers, Xero. Both of these chapters in Jo's career path provided her with the opportunity to worth with an array of clients.

In her time working in the accounting industry, Jo started as a trainee and completed her AAT qualification. Jo then continued her studies with the ACCA qualification, which she is still in the process of completing.

Jo then made the transition across to Xero, where she helped accountants implement the system, and then offered ongoing support. This honed Jo's skill not only on bookkeeping in general, but specifically with the UK's number accounting software, Xero.

The attribute that Jo possesses that sets her apart from other bookkeepers, is her work ethic, and precision. Jo is extremely accurate, and with her experience working in accountancy firms, she is able to take her bookkeeping above and beyond the standard of an average bookkeeper.

"In her spare time, Jo enjoys going to the cinema and spending time with her family."

Jehanzaib sqJehanzaib Sabih

Jehan joined the Cloud 9 team in July 2017, and heads up our team in Kettering. With the AAT qualification to his name, Jehan is able to provide more than your average bookkeeper, as he has the technical knowledge to interpret the finances, as well as just processing the bookkeeping.

After identifying that accounting was the industry he wanted to pursue a career in, Jehan gained work experience with one of the leading accountancy firms in the work, Grant Thornton. Since this experience, Jehan has had roles in the finance department or various company, before coming the decision to team up with Cloud 9 which will give him the background support he would like, but also provides him with a platform to spread his wings and build his own portfolio.

Jehan can provide your company with everything you would expect of a bookkeeper, and his appetite for learning will mean that his knowledge, experience, and repetiour of skills will improve and an inceradible rate.

"In his spare time, Jehan enjoyed travelling, and playing tennis and cricket for his local club."

MichelleMichelle Davis

Michelle joined forces with Cloud 9 in October 2017, and predominantly operates in the Bedford area, but due to her past professional contacts in North London, is also developing a portfolio in that area as well.

Michelle came to Cloud 9 with the perfect combination of experience in bookkeeping, business and Xero itself. Having had many previous roles in a financial capacity, such as bookkeeping, finance administration, mortgage advising and more recently working in the department of works and pension, she really has a broad knowledge of the finance world. She took this knowledge to work for accounting software providers, Xero, and has recently worked in an accountancy firm in Bedforshshire, where she has honed her bookkeeping knowledge and has now got the confidence that she has all the skills in her repertoire required to add value to any business.

After achieving the AAT qualification and Xero Certification, Michelle has pursued a life long goal of being a self employed bookkeeper. She is keen to differentiate herself from any other bookkeeper, by offering the whole package when it comes to office administration. Michelle has identified that most small businesses that have the need for a bookkeeper, also would benefit from other administrative support such filing, scanning and postage.

Michelle also took her AAT qualification to the next level by becoming and licensed accountant, and a Member in Practice.  This has given her the springboard to offer more than just bookkeeping services to her clients, as she can also turn her hand to the preparation of VAT returns, Self Assessment tax returns, company formations and she is also happy to liaise with HM Revenue & Customs on behalf of her clients, making Michelle a real asset to any business.

When Michelle isn’t getting her clients records up straight, in her spare time she enjoys spending time with her family.

“I believe my all round knowledge, passion and drive, is why my clients find that I add so much value to their business. I just love making a difference.”

JojoIoana Lozonschi

Jojo - as Ioana likes to be called, is very friendly and open person with great positive energy around her. She joined our Cloud 9 in 2022. Straight away we knew she will be another perfect member for our team.

She has AAT Level 4 qualification, also currently studying Finance & Accounting at Anglia Ruskin University in London (will be graduating in 2023).

In her past she as well picked up several accolades. She was a manager in warehouse, where she led team of 5, handled 400 different production lines, did invoicing, reconciliation, accounting balance sheets.

Strong client relationship she developed when she was in a role of promoting and selling well-known branded accounting software.

Later on, she was again part of big production company, where she led team of 250 staff, responsible for accounting of the company, she designed and implemented a full Excel-based automated manufacturing and accounting management system – which led to improving efficiency, accountability and costs.

She also was part of cleaning company where she built the business from the ground up, run successfully and managed to sell it as a healthy going concern.

After that her lately steps led her to property management, where she was acting as manager, overseeing maintenance of 15 HMO rental properties and assisted landlords with bookkeeping and accounting.

As Jojo is very energetic, at the moment, while she is providing accounting service she is also acting as manager of construction company. There she is responsible for: managing all customer interaction, terms negotiation and contract management, analysing, managing and mitigating risk, handling all reconciliation, accounts payable/receivable, tax, VAT, CIS, invoicing, purchase orders, management accounting, budget setting and forecasting, assessing incoming project tenders, securing profitable terms and conditions, overseeing quality construction standards in line with industry best practice, planning projects, including manpower, and materials requirements, building in contingency plans to mitigate unforeseen circumstances, coordinating teams of 15 construction workers and subcontractors, across multiple project sites and regularly reviewing progress.

“Training and taking care of Rottweilers!"
"Dog training, hiking, nature, plants, etc… but especially dog training :-D!” – this is when you ask her what does she love to do in her spare time.

JojoPinky Cris Paul

Pinky is ambitious young lady, very kind and compassionate. We welcomed her in January 2022 as another great addition to our Cloud 9 team.

Pinky is a post graduate in Economics, her favourite modules were: Advanced Macroeconomic Theory and Policy, Quantitative Methods for Economic Analysis, International Trade Theory and Policy, Statistics, Banking, Public Economics, Business Economics.
While she has an ACCA accountant in her team she is also pursuing ACCA qualification herself.

She is career-driven and she started her work journey in finances as very young.

Her first position was finance assistant in local bank. Where she specialized in tasks such as preparing cashier's checks, personal money orders, exchanging foreign currency, recording all transactions promptly, accurately and in compliance with bank procedure.

After that she went to work in Norwich Credit Union as admin. There she supported book-keeping procedures and update records and databases with personnel & financial data.

Later on in Norfolk and Norwich University Hospital her position was admin again, but that time she was coordinating activities and operations to secure efficiency and compliance to company policies, imputing sensitive data into spread sheets and special programs.

How to support the team while providing the customer with the best possible offer and availability she learned as merchandiser at UK Greetings Cards.

She was responsible for running all accountancy procedures at Cunninghams Accountants in Lowestoft. Especially for: Analysis of financial statements prepared, to report on financial performance and identify tax- saving opportunities for the clients.

Together with her team in Cloud 9 office in Norwich she can provide clients with these variety of service: inputting of data for the computation of tax for individuals and companies, preparation of year-end accounts, providing management accounts on monthly bases, VAT returns for small and medium entities, posting in various accountancy software (Xero, Sage, QuickBooks), payroll, bank reconciliations and other financial ad-hoc duties. In her office in Norwich their clients can as well receive analysis of financial statements prepared, to report on financial performance and identify tax- saving opportunities.

Pinky is hard worker, but she knows how to stop when it comes to family time. In her free time she likes to look after her 3 children and husband, also adores gardening, reading books and time out with her friends.

Cloud9 bookkeeping HQ.


homeThe Mill,
Pury Hill Business Park,
Alderton Road, Towcester
Northants, NN12 7LS

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