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Interest-Based Advertising Policy

Under the Google Interest Based Advertising Programme (the “Programme”), Google allows us to serve advertisements to Users (i) who previously have visited the Conversationware website and (ii) based on Google-defined interest-categories. The following policies only apply to these programme participants.


“User” means a unique instance of a Web browser.

“User Cookie” means a DoubleClick DART cookie or a Teracent cookie associated with a User.

“User Lists” means a list of User Cookies created or otherwise obtained by Company and used in connection with the Google Display Network, which is referred to in the user interface as “remarketing lists”.

“Web Properties” means properties or content on the Google Display Network and all other Google properties or content that use the User Cookie.

We will not attempt to identify users to whom ads are shown individually, and all user lists shall remain anonymous. Google’s network of advertising can be found across the web and may show our advertisements to you from time to time

Visitors can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting the Ads Preferences Manager. You may also find the Google Analytics Opt-out Browser Add-on useful.

Visual Website Optimiser

As European a site we fall under the EU Cookie law (EU Directive 2009/136/EC, PDF opens in new window). This site sometimes uses Visual Website Optimizer and below is a guide to how Visual Website Optimizer uses cookies and how should you interpret / understand this direction (note: we recommend you to consult your lawyers, this post is merely our understanding of the situation)

What are cookies anyway?

On this topic, gives a very succinct answer:

“Cookies are small files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related sites) to the next.”

What does EU cookie law mean for you?

The common consensus seems to be this: a website must inform its visitors that: a) cookies are being set on their computers/devices; b) explain what cookies are; c) communicate why cookies are being set and what sort of cookies are being set; d) give them an option or inform them how to opt-out of cookies/tracking.

To see how different websites are implementing this policy, we recommend you to read this excellent article by eConsultancy: 20 examples of EU cookie law compliance.

The difference between first party and third party cookies

Cookies are usually associated with one particular domain (the domain they are set on) and only that domain can access the data contained in the cookie. A first party cookie is where the domain you visit and the cookie owner are the same. For example, you visit and the cookie information also says

A third party cookie is when you visit a certain domain, but the cookie dropped by that domain on your computer identifies itself as belonging to someone else. For example, you visit but the cookie dropped has the information

Visual Website Optimizer by default only uses first party cookies. However, if you have cross domain tracking enabled in the test, we use third party cookies to track conversions across multiple different domains. Please see details on Cross Domain Tracking feature to get more information. Note that only if your tests run across multiple domains simultaneously should you be bothered about third party cookies.

The cookies used by Visual Website Optimizer

VWO uses cookies to keep track of the variation a user has seen, the goals a user has completed and even whether a visitor has become a part of the test or not. To know which all cookies are being set by VWO and their usage, please see this article in knowledgebase.

How to opt out of Visual Website Optimizer tracking?

For visitors: in case you want to opt out of tracking by Visual Website Optimizer, simply go to our Opt-Out page input the website URL on which you don’t want to be tracked. This will generate a link, clicking on which will exclude you from any kind of tracking by Visual Website Optimizer.

Or, click this link to opt out of Visual Website Optimizer for this website.

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